![]() ![]() This makes the platform seventh on the list to join the exclusive billion-user club of social media platforms. TikTok passed the 1 billion monthly active user mark at the end of September 2021. More than two-thirds of the world's population have access to mobile devices contributing to 5.29 billion unique mobile users. Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion. More than half of the world's population uses social media now.Īround the world, there are 4.88 billion internet users now, which equates to almost 62% of the world's population. Keep these social media statistics in mind as you create your social media plan this year! As we look ahead to 2022, let's dive into how social media usage has changed since the previous years. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. Social Media Statistics For Businesses 2022.Social Media Engagement Statistics 2022.Social Media Advertising Statistics 2022.These stats will show you how the state of the social landscape has changed this year and reveal interesting insights about how both brands and users behave across different platforms. In this post, we will be revealing the most essential social media statistics you need to know for 2022. Every generation of consumers brings new ways of interacting with these social platforms. ![]() Every year, new networks come and go, and social marketing strategies evolve. The social media landscape is ever-changing and rapidly evolving. ![]()
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